At Pickford Media, we’re video strategists.

Think of your video strategy as a combination of content creation, content marketing and social media management, all worked into your business systems (like advertising, client and staff on-boarding, internal comms, client nurturing, etc) with a strong focus on video content because it’s immersive and impactful – and the algorithms LOVE it!

Content strategy =

Organic Reach Content Strategy

This is the multi-step content system we’ve perfected over the last five years to become an organic lead generating powerhouse. We can help you with tailoring a complete content strategy to your unique business goals, with the creating and implementing of all the steps, or anything in between.

Internal Content Strategy

This plan is all about how you can be using content, storytelling and video in your internal business systems, from client and staff on-boarding to internal communications. Communicate better with your staff and clients and you’ll be nurturing an elevated business culture in no time.

Video Production

We’re scaling back our offering to focus on what we’re really good at: event coverage, online course content and pieces to camera specifically for YouTube audiences.

(Have something that doesn’t fit into that box? Let us know, we have a lot of friends in the industry we’d love to connect you with!)

We’re also pretty into…

Editing DIY video content
Video hosting and YouTube channel management
Video analytics

Ready to get started?

Get in touch: hello@pickfordmedia.com

So, video huh?

Video is an incredibly powerful tool. 

When we started in 2015, businesses were beginning to realise just how powerful video could be in reaching unheard of audiences on Facebook, or converting leads in webinar sales funnels. In an early iteration of our website, we referred to 2015 as ‘The Year of the Webinar’.

Then 360 video and drones went from relative obscurity to the norm. Facebook and Youtube incorporated 360 view on their platforms and VR glasses became a thing!

Snapchat trialled their Spectacles, remember that? Suddenly businesses, brands and big names were able to connect with their audience and potential clients on a whole new level.

Actually, do you even remember Snapchat? Before Instagram stole back the market share with Stories? It wasn’t that long ago, and now we’re seeing another market shift with IGTV.

What about Vine?! In 2015 we had a whole series of six second video tips for businesses complete with crazy jump cuts to ensure the videos stayed under the restrictions.

Throughout all these changes, we’ve stayed on top of trends and worked out new ways businesses could capitalise on the algorithm changes to reach their tribes, engage with their audience and convert leads.

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    • I recently filmed a cooking segment with Pickford Media for my home wares business, where I combine my products with an extensive food blog. I was extremely nervous, never being behind a camera before and definitely felt a little awkward at times. I was so impressed at how relaxed Zoe and Abramo from Pickford Media made me feel in such a short amount of time. I actually really ended up enjoying myself! When I received the footage I was blown away at the amazing quality of both the image and sound. I honestly can’t wait to film some more with them in the future.

      Kelly Lowdon

      Founder, My Beach Kitchen

    • I’ve had the pleasure of working with Pickford Media for the past 6 months and wish I’d found them sooner! Besides their professionalism and obvious skills in creating beautiful media which so perfectly capture my business and what we’re all about, they have this way of just ‘getting it.’ With little direction, they always deliver the most creative and clever work which delivers our message and reflects who we are so well. It’s been a dream to work with people who get me and get my business, and I can’t imagine doing it with anyone else.

      Jess Jones

      Founder, Soar Collective

    • I had the pleasure of meeting Zoe at SoarCon16. Zoe and her Production Manager Abramo, were responsible for filming the conference. As I was MC for the day, I was impressed by their attention to detail, their amazing equipment and professionalism.

      It wasn’t until after I saw the footage from the event that I came to realise what a gem Zoe is. Zoe produced and edited a highlights reel of my MC duties and it was ABSOLUTELY PERFECT. I was amazed by how Zoe and Abramo were able to capture the moment of the day perfectly.

      Not only is Zoe a true professional, she is a genuinely warm individual, someone who is easy to click with and someone who continues to amaze me on a daily basis. I feel honoured to have met Zoe and I look forward to working with her again. Pickford Media will be the first and only choice for any video services I require for my digital marketing agency and client base.

      Julia Makin

      Executive Director and Founder Vent2Me and Digital-Marketing-Courses.Com

    • We’ve believed in video for a long time, but unfortunately it’s all about the execution and we haven’t had the right team working for us. We are so happy that we’ve found Pickford Media, because they are a pleasure to work with, they’ve given us great content and most importantly, they’ve given us the outcome we needed for success.

      Finn Kelly

      Co-Founder, Wealth Enhancers

      What we do is a little bit different to most production companies or marketing agencies.

      We combine the best bits of both, and cut out the expensive filler to bring down the cost for (let’s face it!) cash-flow-restricted smaller businesses.

      With our content strategies, we won’t spend weeks researching your demographic like some agencies, but we will A/B test in real time – as we pointed out above, video has come a LONG way. We have access to almost instantaneous analytics!

      We’ll analyse what your business is doing online in the digital space and search for gaps and opportunities to use content as a lead generator, customer engagement tool and brand awareness builder.

      We help you use the marketing tools, technology and video content you may already have, and help you create and market new content to help your business grow.

      we love storytelling pickford media
      At Pickford Media, it’s alllll about the storytelling.

      Stories are the shortest distance and strongest connection between two people, and we lurrrve watching them, reading them, listening to them, filming them, recording them, and making them.

      We want to hear your story for ourselves (we’re a little bit self indulgent that way..!), but most importantly we want you to get your story told, in the best way possible, to the best audience for you. 

      • Pickford Media is a power team that are just amazing to work with. They not only have the eye to put you in the right light but more importantly make you feel comfortable. Their professionalism is exceptional as are the results. Wouldn’t work with anyone else for video creation.

        Pamela Doerf

        Managing Director, KAIZ Consulting

      • I love working with Pickford Media. It’s so fun seeing both Zoe and Abramo’s faces every time they come in. They’re like my friends, not people we’re hiring. They’re like one of us. I love working with Pickford, they’re so amazing.

        April Conde

        Gladiator, Wealth Enhancers

      • Pickford Media are an absolute pleasure to work with. Super nice, really easy to get along with, they don’t make you feel awkward or nervous which is kind of a thing when you’re on video, that you feel awkward and nervous, but they’re really great and I highly recommend them. But don’t use them too much because then they won’t be available for me!

        Michelle Green

        Owner, The Business of Baking

      About Us

      Pickford Media was founded by that loveable weirdo ->

       

      Zoe Winther began Pickford Media in 2015 after endless inspiration from her work with the entrepreneurial women at the League of Extraordinary Women.

      Starting at the bottom as a slate-clapper on community television while completing her Bachelor of Communications, Zoe now has credits reaching from director of photography and production designer, to director and producer.

      Zoe has also produced and hosted radio programs and edited an online magazine. She brings this wealth of industry knowledge to even the smallest piece of content for businesses.

      For more of Zoe’s work:

      • I love working with Pickford Media. They make it so comfortable and are so friendly and we end up smashing out amazing content. They’re also super creative and help us come up with some amazing stuff.

        Sarah Riegelhuth

        CEO, Grow My Team

      • I love working with Pickford Media, they are so fun and they are really, really driven in everything that they do. It’s been such a joy to work with them and I would totally encourage anyone else thinking of doing video production work to get on board.

        Bridget Wood

        Founder, Suburban Sandcastles

      • I was very, very nervous about getting in front of the camera, I hadn’t done it much before, but Zoe and Abramo have just made it so easy and actually a lot of fun. They’re more than just a film crew, but they actually really improved out overall production into something amazing.

        Rebecca Pritchard

        Financial Advisor