Welcome to Pickford Media

Video Strategists for Small Businesses and Entrepreneurs

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Create video productions with Pickford Media CREATE

Our video production service is completely comprehensive, from planning to filming and sound recording, to post-production including video editing, colour correction, sound editing and music production. We have worked on all kinds of video projects from event coverage, tv commercials and documentaries, to community television and social media content.

Watch previous video productions by Pickford Media WATCH

Here you'll find a selection of videos we've worked on over the last year. As you can probably tell, we're pretty nuts about working with female entrepreneurs! But we don't discriminate: we've worked everywhere from our flagship TV show Antiques with Attitude and broadcast radio, to short films and web series. You can find even more content on our sister-blog MORTALS for all things Melbourne.

Learn about video for business with Pickford Media LEARN

We very strongly believe in professional development and sharing the knowledge. We've garnered ourselves a fair bit of film industry know-how and business experience over the years, and we want to share what we've learnt so you can apply it to your biz. You can find that here in our ecourses, group workshops and one-and-ones, and on the blog!

Analyse your video production with Pickford Media ANALYSE

It's after all the planning, strategising, production and editing that the magic of successful video content really happens, and it is also the part of the journey that most entrepreneurs get wrong. You need to know what video metrics to track, how, when and where to upload you video, and how to make sure you're utilising all the best video SEO practices you can. What we don't want is you spending thousands of dollars on video content that barely anyone engages with, when that video be helping you find clients, provide value and build your brand.

Contact Pickford Media CONTACT

Interested in working together? You've made it this far. Let's take the leap and talk about how to grow your business with digital content. Contact Pickford Media for a consultation or just to chat about an upcoming project.

Video is an incredibly powerful tool.

Used the right way, video marketing can help you grow your brand awareness and build traction, give you an expert status in your field and connect with your audience in a real and personal way.

Used the wrong way it can cost a LOT of money with very little return on investment.

We analyse what your company is doing online in the digital space, and search for gaps and opportunities to use video content as a lead generator, customer engagement tool and brand awareness builder.

Pickford Media will assess what you have been doing (whether or not you've been using video content already, that's okay!) and create a video game plan for your business.

Pickford Media are more than just a production company, Pickford Media are Video Strategists - Woman being video-ed with a microphone above her A lot of production companies do not want you to know how to do what they do. We think that's crazy.

You need to know how to run things, especially when starting out your business without the cashflow to have a permanent staff member to look after video editing, managing YouTube channels and social media accounts, and video analytics.

We help women in business make their businesses better, using tools you already have.

When it comes down to it, lots of types of videos are easy to produce, and there's no shortage of videographers and production companies able to film and edit a bigger video production.

It's what happens after you make it that is the key to successful video.

We help you utilise the marketing tools, technology and video content you may already have to help your business grow, and we will do it without all the jargon to help you keep doing it long after our work together is over.

Pickford Media Video Marketing Strategy

Who We Are

Pickford Media founder Zoe Winther's headshot

Zoe Winther
CEO, director, editor, gaga enthusiast

Pickford Media was founded by Zoe Winther in 2015 after being inspired by her work with the League of Extraordinary Women, the Society for Women in Information TeCHnology (SWITCH), and the RMIT Womyns Room.

Being surrounded by entrepreneurial women at the League every day, it was only a matter of time before her casual freelance video production work was to turn into her full time production company.

Zoe is an RMIT University graduate with a Bachelor of Communications, and has expanded her study into Information Technology.

Starting at the bottom as a slate-clapper and lunch-bringer on community television, Zoe has credits as director of photography, script supervisor, production designer and unit manager, and she has now progressed to director and producer of a TV series. She has also produced and hosted radio programs on SYN and RRR, and brings this wealth of knowledge from the film industry to even the smallest piece of content for businesses.

Pickford Media production manager Abramo Peghini's headshot

Abramo Peghini
Producer, sound engineer, jazz officianado

Abramo Peghini is your go-to guy for your video production. From pre-production to post-production he will guide your video project to get the very best results and answer any of your weird and wonderful technical and not-so-technical questions. "Uh, where do I put my hands..?!"

Abramo has a background in audio production and post-production sound as well as studio recording and live music. You can find some of his recent credits on his website Sound for Picture.

After moving to Melbourne in 2013 to expand his work in film and TV, Abramo met Zoe and quickly became her go to sound tech. In 2016 they made it official as business partners, and in 2018 they'll be tying the knot. #toocute

Abramo has worked on all kinds of film and video productions from web series to feature films, bringing a problem-solving focus like no other to Pickford Media productions, and he is rarely seen without a coffee in his hand and a smile on his face.

Pickford Media Testimonials
Jess Jones of Soar Collective Testimonial for Pickford Media

'I’ve had the pleasure of working with Pickford Media for the past 6 months and wish I’d found them sooner! Besides their professionalism and obvious skills in creating beautiful media which so perfectly capture my business and what we’re all about, they have this way of just ‘getting it.’ With little direction, they always deliver the most creative and clever work which delivers our message and reflects who we are so well. I highly recommend them and can’t wait to see where our working relationship takes us on future adventures!’

Jess Jones, Founder Soar Collective

Jess Jones of Soar Collective Testimonial for Pickford Media

'I recently filmed a cooking segment with Pickford Media for my home wares business, where I combine my products with an extensive food blog. I was extremely nervous, never being behind a camera before and definitely felt a little awkward at times. I was so impressed at how relaxed Zoe and Abramo from Pickford Media made me feel in such a short amount of time. I actually really ended up enjoying myself! When I received the footage I was blown away at the amazing quality of both the image and sound. I honestly can't wait to film some more with them in the future.’

Kelly Lowdon, Founder My Beach Kitchen

Jess Jones of Soar Collective Testimonial for Pickford Media

'Pickford Media is great to work with. Professional videos with a super friendly and streamlined process. Fantastic!’

Eleanor Downie, Graphic Designer

Jess Jones of Soar Collective Testimonial for Pickford Media

'I had the pleasure of meeting Zoe at SoarCon16. Zoe and her Production Manager Abramo, were responsible for filming the conference. As I was MC for the day, I was impressed by their attention to detail, their amazing equipment and professionalism.

It wasn't until after I saw the footage from the event that I came to realise what a gem Zoe is. Zoe produced and edited a highlights reel of my MC duties and it was ABSOLUTELY PERFECT. I was amazed by how Zoe and Abramo were able to capture the moment of the day perfectly.

Not only is Zoe a true professional, she is a genuinely warm individual, someone who is easy to click with and someone who continues to amaze me on a daily basis. I feel honoured to have met Zoe and I look forward to working with her again. Pickford Media will be the first and only choice for any video services I require for my digital marketing agency and client base.’

Julia Makin, Executive Director and Founder Vent2Me and Digital-Marketing-Courses.Com
Pickford Media are proud supporters of One Roof Plus, SoarCon and Run The World
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Pickford Media ebook DIY Video Marketing for Small Businesses