how important is video to your marketing strategy pickford media

How Important Is Video To Your Marketing Strategy?

How important is video really to a marketing strategy? In this video, Pickford Media founder Zoe Winther gives a few reasons why video is important to your marketing strategy: 1 hour + 55 minutes That’s the daily average time that users spend watching digital video, as opposed to 1 hour and 44...

make money from being creative pickford media

#ThrowbackThursday: What’s On My Mind Heading Into The New Year

*This blog was originally posted on 19 November, 2016. At the start of 2015 I put the final touches on my vision board and stuck it above the desk I made out of a bookshelf in my partner's already crowded, tiny office. An A3 sheet of paper, covered in magazine...

julia makin pickford media

Julia Makin: Either I do it now, or I don’t do it

Tell Julia Makin she can’t do something and she’ll not only make it a point to prove you wrong, she’ll do it in high heels just to make sure the point isn’t lost on you. She’s a hilarious speaker I first saw in action at Soar Con, delighting the audience of female entrepreneurs with...

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#ThrowbackThursday: Re-lighting the fire (on a dark day)

*This blog was originally posted on 14 October, 2016. I have more days than I’d like to admit where I set out with great intentions but by 6pm feel like I’ve achieved nothing. Rationally, I know that's not true. I've done ‘things’: updated social media, replied to emails, various admin,...

what is branded content pickford media

What is Branded Video Content?

Zoe Winther, founder of Pickford Media, talks what is branded video content – a massive trend that is continuing well into 2019. In the video, Zoe covers: Branded content is a different type of advertising to the traditional TV and online ads we typically see. It's more about the soft sell. Branded video content...

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#ThrowbackThursday: Everything I’ve Learnt In Life

*This blog was originally posted on 17 June, 2016. Getting personal again this week (although when are we not?) with some life lessons. Another birthday has come and gone and I always get reflective and melancholy around this time – I’m pretty sure it’s been this way since I was about seven so it doesn’t...

Video Editorial Calendar part two

Your Video Editorial Calendar Part Two

If you’ve downloaded part one of the video editorial calendar, you should by now have a firm grasp on the topics, themes and events you want to cover over the next 12 months. At this point it’s imperative to couple each video idea with a realistic business goal or objective that can be...

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#ThrowbackThursday: Things My Boss Never Told Me

*This blog was originally posted on 8 June, 2016. Anyone who knows me knows that I am not a good employee. Not that I’m a bad worker – on the contrary I’ll work hard and I’ll excel at any job I’m given. I just don’t fit into that clock-in-clock-out, live-for-the-weekend...

The Importance of a Video Content Calendar

The Importance of a Video Content Calendar

A video content calendar is a vital step for adding video content to your marketing and content strategy. We get it, video takes a lot of work and can be a huge headache when you have a hundred other things on your plate. A lot of businesses skip this extraordinary marketing tool...

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#ThrowbackThursday: Failure is NOT an Option

*This blog was originally published 13 May, 2016. This week our Production Manager Abramo Peghini takes over the blog, continuing our trend of ‘sharing the bad stuff’. This month has been a real testament to the fact that nothing is set in stone and you should be ready for change...