what kind of videos should i make for my business pickford media

What Kinds of Videos Should I Make For My Business?

Today, Pickford Media founder Zoe Winther talks about different trends in video and answer the question: what kinds of videos should I make for my business? Before we even consider making a video, we first need to ask ourselves a few questions: First, we want to think about where the video...

how to use video effectively for business pickford media

Using Video Effectively in Small Business

Today we’re talking about using video effectively in small business; all the different ways of using video effectively and as engagingly as possible, and with the highest return on investment. At Pickford Media we love video, but it can be really confusing evaluating and even proving a video’s return on investment.  So, I’m hoping this...

soarcon highlights soar collective pickford media

#ThrowbackThursday: SoarCon16 Highlights – Soar Collective

Early in our journey of starting Pickford Media, we were so, so lucky to attend and film SoarCon16. Hosted by award-winning regional businesswomen’s community Soar Collective, this annual conference for action-oriented businesswomen is a practical day of learning and doing, not just another day of success stories. You can stay up-to-date...

right video content pickford media

Creating The Right Video Content

Let’s talk about creating the right video content. Almost everyone getting into video stumbles at this part of video creation: we’re on board with using video in our business, but… now what?! How do we make the right video content? You obviously want to be making videos that people actually WANT to watch and to do...

my beach kitchen muffins pickford media

#ThrowbackThursday: My Beach Kitchen

Early in our business journey, we were lucky enough to work with the gorgeous, hilarious and insanely sweet Kelly Lowdon of My Beach Kitchen.   A total natural, this was her first time on camera – a bit of a dream becoming a reality after spending her childhood making mud pies...

tentacle sync review abramo peghini pickford media

Tentacle Sync Review And User Experience | TentacleSync

Abramo Peghini’s Tentacle Sync Review [caption id="attachment_6779" align="aligncenter" width="1920"] Abramo Peghini reviews the Tentacle Sync box.[/caption]    A lot of people playing along at home will know that not only am I a producer, sound person, occasional editor, sometimes production manager and always caterer at Pickford Media (along with anything else that...

zoe winther pickford media lost and found in scotland

#ThrowbackThursday: A Blow To Confidence + Leonie Dawson

*This post was originally published on 4 January, 2017. As a reward for the massive year we had in 2016, I gifted myself Leonie Dawson’s workbooks. I’ve been a Leonie fan for a number of years, since first reading one of her blogs that got shared my way and immediately...

how important is video to your marketing strategy pickford media

How Important Is Video To Your Marketing Strategy?

How important is video really to a marketing strategy? In this video, Pickford Media founder Zoe Winther gives a few reasons why video is important to your marketing strategy: 1 hour + 55 minutes That’s the daily average time that users spend watching digital video, as opposed to 1 hour and 44...

make money from being creative pickford media

#ThrowbackThursday: What’s On My Mind Heading Into The New Year

*This blog was originally posted on 19 November, 2016. At the start of 2015 I put the final touches on my vision board and stuck it above the desk I made out of a bookshelf in my partner's already crowded, tiny office. An A3 sheet of paper, covered in magazine...

julia makin pickford media

Julia Makin: Either I do it now, or I don’t do it

Tell Julia Makin she can’t do something and she’ll not only make it a point to prove you wrong, she’ll do it in high heels just to make sure the point isn’t lost on you. She’s a hilarious speaker I first saw in action at Soar Con, delighting the audience of female entrepreneurs with...