Key Takeaways from Meeting Gloria Steinem

 I got to meet Gloria Steinem. Over the last year I’ve been working with Business Chicks on a number of their Melbourne events, and have had the chance to meet and learn from some incredibly important and influential women. Women I’ve looked up to in the past, or have since...

zoe winther reflection in business

#ThrowbackThursday: REFLECTION IN BUSINESS

*This blog was first published 28 April, 2016. I watch a lot of YouTube. A lot. I know who ‘YouTubers’ are and would be able to point out hundreds of them to fellow ageing millennials. I’m fascinated by what they do. I also know it seems a lot easier than it...

Business Lessons from Founders

Business Lessons from Founders Cyan Ta’eed, Jacinta McDonell and Kikki.K

Last year I was super fortunate to attend the Business Chicks ‘Meet the Founders’ event with Cyan Ta’eed of Envato, Jacinta McDonell of Anytime Fitness and Kristina Karlsson of kikki.K.  I was blown away by this event, made tonnes of hasty notes (see below!) and immediately came home and shared EVERYTHING I HAD...

zoe winther pickford media content goddess

#TBT: We Must Be Doing Something Right

This blog post was originally posted on Feb 12, 2016. This month I experienced my first case of feeling used for my success. It’s a topic widely discussed by successful people – entrepreneurs, actors, musicians, the list goes on – that they often can’t tell who their real friends are...

Nigella Lawson at Business Chicks Melbourne Breakfast

Nigella Lawson at Business Chicks Melbourne Breakfast

Early last year, I was lucky enough to see Nigella Lawson at Business Chicks Melbourne Breakfast.  Nigella is an inspiring talent with a way of crafting sentences that is both engaging and beautiful to listen to. She mentioned when she reads she often thinks to herself that she loves the taste...

feel more confident on camera pickford media

5 Tips To Feel More Confident On Camera

As someone who used to get my partner to hit record on the camera and leave the room(!) I like to think I have some expertise on how to feel more confident on camera! Here are five small things you can do to get that much more confident on camera. I know it’s...

don't use zoom - how to create a youtube studio in your house

How To Create A Youtube Studio In Your Room or Office

Let’s get started with seven tips to create a YouTube studio in your room or office. Video doesn’t have to be a huge investment or the big scary thing you think it does – you can get started with a DIY video studio, in your own home, for free, right now. Now,...

how to use video smarter for engagement

3 Smarter Ways To Measure Video Engagement

This week, Pickford Media founder Zoe Winther talks about smarter ways to measure video engagement, because there is more out there than the same old likes, shares and subscribers! Active engagement is imperative for using video as a strategy in business. As much as we love those huge follower and subscriber numbers, they...

video distribution and analytics and strategy

Video Distribution and Analytics

So, you've made your video and uploaded it YouTube, a blog post or your homepage. Maaaaybe Facebook if you have really taken time and thought about it. Or, maybe you have a dedicated social media staff member.  You've probably spent major bucks on your video content, or at the very...

Video 101 - A Beginners Video Workshop for Business Owners & Entrepreneurs

Video 101 – A Beginners Video Workshop for Business Owners & Entrepreneurs

VIDEO 101 - A BEGINNER'S VIDEO WORKSHOP FOR BUSINESS OWNERS AND ENTREPRENEURS   YOU HAVE THIS IDEA... A series of videos profiling your business, or interviewing your favourite entrepreneurs, or how-to tutorial videos for hair and make-up to combine with the efforts from your day job. Or maybe you see...