Recommended Reading – 16th May

Recommended Reading9Recommended Reading – 16th May


1 – Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands – Reel SEO

2 – 360 Video For Sports – Facebook


3 – 4 Marketing Lessons from YouTube Giants – Marketo


4 – Snapchat Rolls Out Add Me URLs – Social Media Examiner


 5 – Nike targets aspirational women with first ever scripted YouTube series – The Drum


6 –A teleportation experience’: How brands use Periscope to amplify marketing campaigns – Food Dive



7 – Twitter and GoPro Team Up for Periscope Live-Video Streaming – WSJ


8 – Video Advertising For 2016: The Data-backed Do’s And Don’ts – Marketing Land


9 – 5 ways to creatively build your business in 2016 – Business Chicks


10 – Server-Side Stitching: How Publishers Are Bypassing Ad Blockers And Avoiding Video Latency – Ad Exchanger

Zoe Winther

Zoe Winther founded Pickford Media after being inspired by her work with The League of Extraordinary Women, the Society for Women in Information Technology, the RMIT Womyn's Room, and Business Chicks. Being surrounded by entrepreneurial women at the League every day, it was only a matter of time before her casual freelance work was to turn to her full time business. Zoe is an RMIT University graduate with a bachelor of communications, and has expanded her study into IT. Zoe has crewed on a number of television shows and film sets, with credits operating the camera, directing, script supervising, art direction and production design, craft services, unit managing and clapping the slate. She has also produced and hosted radio programs on SYN and RRR. Zoe is addicted to podcasts and has a constant backlog of webinars about to expire she endeavours to watch.

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