4 Easy Ways How To Get Started With Youtube For Your Business

how to get started with youtube for your business

Today I’m going to give you four really easy ways how to get started with Youtube, your own channel and with video content for your business right now. Today!

The first one is simply repurposing your live content.

Hopefully you’ve had a go at Facebook Live, Periscope or another platform for live video. Don’t waste that hard work! The next step is repurposing that material.

You’ve already done the hard yards for this one. You’ve put in the work and you’ve recorded live video. Now, you can repurpose that on another platform because (although it feels like it!) not everyone uses Facebook. Combined with the Facebook algorithms, not everyone is going to see all of your content on Facebook.

Plus, other platforms like Periscope are only becoming less and less popular now that Facebook Live has gained traction. You must be taking that work and putting it on the video content platform that still reigns supreme: Youtube.

Google owns Youtube, so putting your video onto Youtube can be really helpful with your SEO. Google really favours Youtube in search results, so if you have a video on a topic, it’s more likely to appear when someone Googles your area of expertise.

Once you’ve got your video: upload it to Youtube. Make sure you include a captivating thumbnail that makes people want to click, a well thought out title, keyword tags, and a descriptive description to get your video out to as wide of an audience as possible.

Another really simple idea for how to get started with Youtube is to do a questions and answers series.

It’s a really easy way to do a series of videos and to get people excited about seeing a number of videos from you. It’s also validates the kind of content you’re making. You know people want to know the answers because you’ve seen questions on your Facebook page, in emails or from conversations with potential customers.

Whenever you come across a valuable question, note it down in a spreadsheet and have these at the ready. A good way to do film this series is to batch your videos on one day. Get a number of questions, make a number of videos and you have a couple of weeks’ worth of content ready to go.

If you’re not quite ready to get in front of the camera, do a tutorial.

You can easily do a screen capture video using a number of apps and programs such as Quicktime Player.

The really good thing about creating tutorials is that it builds your authority as the expert in your area. People will naturally associate you as they go-to person when they have a question. Ultimately, this will translate when they need to make a purchase or use your service.

tutorials build authority pickford media

And finally, another idea (where most of the work is already done for you!) is to go onto your website analytics and find a blog post that is really popular with your audience and make a video post about that.

You can simply rehash what you’ve already done, make updates, or explain more deeply what the blog post is about. Next, embed the video into the blog post which in turn will help with your SEO. Best of all, the content’s basically written for you and you just have to press record.

So, those were four pretty simple ideas for how get started with video in your business and how to get started with Youtube, so what are you waiting for?

If you want even more ideas, we actually have 52 Video Ideas for your business, tailored just for you available right here.

52 Video Ideas for your business

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Zoe Winther

Zoe Winther founded Pickford Media after being inspired by her work with The League of Extraordinary Women, the Society for Women in Information Technology, the RMIT Womyn's Room, and Business Chicks. Being surrounded by entrepreneurial women at the League every day, it was only a matter of time before her casual freelance work was to turn to her full time business. Zoe is an RMIT University graduate with a bachelor of communications, and has expanded her study into IT. Zoe has crewed on a number of television shows and film sets, with credits operating the camera, directing, script supervising, art direction and production design, craft services, unit managing and clapping the slate. She has also produced and hosted radio programs on SYN and RRR. Zoe is addicted to podcasts and has a constant backlog of webinars about to expire she endeavours to watch.

9 Comments

  1. I found this extremely helpful since I am hoping to start making videos in the new year. I never thought that Youtube would benefit my blog, but the more I think about it, the more I realize it will bring in a whole new crowd for my blog!

    • Thanks so much Amanda! Let me know when you get started so we can check it out!

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