video is an incredibly powerful tool

Video is an incredibly powerful tool

Video is an incredibly powerful tool. Used the right way, video marketing can help you grow your brand awareness and build traction, give you an expert status in your field and connect with your audience in a real and personal way. Used the wrong way it can cost a LOT of money with very little return on investment.  At Pickford Media, we analyse […]

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the future of video marketing pickford media

The Future Of Video Marketing

Today we’re talking all things the future of video marketing. The future of video marketing is a really big question at the moment that a lot of people are talking about – but where is it going? Well, there are a lot of things rapidly changing in the video and marketing industries, and it’s hard to […]

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how to use video effectively for business pickford media

Using Video Effectively in Small Business

Today we’re talking about using video effectively in small business; all the different ways of using video effectively and as engagingly as possible, and with the highest return on investment. At Pickford Media we love video, but it can be really confusing evaluating and even proving a video’s return on investment.  So, I’m hoping this is your little bit of […]

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right video content pickford media

Creating The Right Video Content

Let’s talk about creating the right video content. Almost everyone getting into video stumbles at this part of video creation: we’re on board with using video in our business, but… now what?! How do we make the right video content? You obviously want to be making videos that people actually WANT to watch and to do that you need to know […]

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my beach kitchen muffins pickford media

#ThrowbackThursday: My Beach Kitchen

Early in our business journey, we were lucky enough to work with the gorgeous, hilarious and insanely sweet Kelly Lowdon of My Beach Kitchen.   A total natural, this was her first time on camera – a bit of a dream becoming a reality after spending her childhood making mud pies and pretending she had her […]

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how important is video to your marketing strategy pickford media

How Important Is Video To Your Marketing Strategy?

How important is video really to a marketing strategy? In this video, Pickford Media founder Zoe Winther gives a few reasons why video is important to your marketing strategy: 1 hour + 55 minutes That’s the daily average time that users spend watching digital video, as opposed to 1 hour and 44 minutes on social networks. According […]

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what is branded content pickford media

What is Branded Video Content?

Zoe Winther, founder of Pickford Media, talks what is branded video content – a massive trend that is continuing well into 2019. In the video, Zoe covers: Branded content is a different type of advertising to the traditional TV and online ads we typically see. It’s more about the soft sell. Branded video content is often relatable, funny and […]

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