Confidence on Camera

an e-Course for Business Owners and Entrepreneurs

Pickford Media Video Workshop - Register Your Interest

You KNOW video is the place to be found and the place to find potential customers and clients.

You know how essential video is to your marketing plan.

You've even got a list of potential videos you want to make.

Now it comes down to the face of your business, the face on camera.


Maybe you've done some public speaking, or been in a friend or colleague's Snapchat video once or twice.

But on camera?

Pickford Media Video Workshop - Register Your Interest


Where do you put your hands?

What's a good warm up for your voice?

How do you control the fake "camera" voice that happens when there's a camera in front of you?

How do you focus with lights in your face and crew in the background?!

Should you write a script or just go with it?

We'll be covering all of that - and more!

Statistics about importance of video to your marketing strategy

You know how important video is to your marketing strategy.
I know you have seen the facts and figures all over the place.

But if you ever needed some extra persuasion, here are a few more numbers to remind you:

1 hour and 55 minutes:
The daily average users spend watching digital video. Time spent watching digital video outside time spent on ALL other listed platforms in the eMarketer report, including digital radio, Facebook and Pandora.

14 - 25:
The age of trailing millennials who, according to the report by Deloitte, are watching more shows on digital devices than on traditional TV screens. As this generation of trailing millennials grows up, they will expect the best content to be offered on digital platforms. The advertising that accompanies that content needs to be innovative enough to hold their fleeting attention.

According to the Online Publishers Association, that is the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. Of that 80%, 46% took some action after viewing the ad, including visiting the website mentioned or purchasing the product featured.

That is how much more likely website visitors are to buy a product on an online retail site after watching a video, comScore says.

We are all about demystifying the video production process

It is still hard. It takes a lot of work.
Trust us, we have made enough videos to know!

Click to register your interest for our Confidence on Camera course now!
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Pickford Media eBook - DIY Video Marketing

Download our FREE ebook Do-It-Yourself Video Marketing for Small Business when you sign up the Pickford Media fortnightly newsletter.

It's full of info on what we're working on, free resources, and tips and tricks to get the most out of your digital content.

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