right video content pickford media

Creating The Right Video Content

Let’s talk about creating the right video content. Almost everyone getting into video stumbles at this part of video creation: we’re on board with using video in our business, but… now what?! How do we make the right video content? You obviously want to be making videos that people actually WANT to watch and to do that you need to know […]

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Video Editorial Calendar part two

Your Video Editorial Calendar Part Two

If you’ve downloaded part one of the video editorial calendar, you should by now have a firm grasp on the topics, themes and events you want to cover over the next 12 months. At this point it’s imperative to couple each video idea with a realistic business goal or objective that can be measured. These need to be […]

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The Importance of a Video Content Calendar

The Importance of a Video Content Calendar

A video content calendar is a vital step for adding video content to your marketing and content strategy. We get it, video takes a lot of work and can be a huge headache when you have a hundred other things on your plate. A lot of businesses skip this extraordinary marketing tool just for this reason – […]

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