video is an incredibly powerful tool

Video is an incredibly powerful tool

Video is an incredibly powerful tool. Used the right way, video marketing can help you grow your brand awareness and build traction, give you an expert status in your field and connect with your audience in a real and personal way. Used the wrong way it can cost a LOT of money with very little return on investment.  At Pickford Media, we analyse […]

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the future of video marketing pickford media

The Future Of Video Marketing

Today we’re talking all things the future of video marketing. The future of video marketing is a really big question at the moment that a lot of people are talking about – but where is it going? Well, there are a lot of things rapidly changing in the video and marketing industries, and it’s hard to […]

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how to use video effectively for business pickford media

Using Video Effectively in Small Business

Today we’re talking about using video effectively in small business; all the different ways of using video effectively and as engagingly as possible, and with the highest return on investment. At Pickford Media we love video, but it can be really confusing evaluating and even proving a video’s return on investment.  So, I’m hoping this is your little bit of […]

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how important is video to your marketing strategy pickford media

How Important Is Video To Your Marketing Strategy?

How important is video really to a marketing strategy? In this video, Pickford Media founder Zoe Winther gives a few reasons why video is important to your marketing strategy: 1 hour + 55 minutes That’s the daily average time that users spend watching digital video, as opposed to 1 hour and 44 minutes on social networks. According […]

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Video Editorial Calendar part two

Your Video Editorial Calendar Part Two

If you’ve downloaded part one of the video editorial calendar, you should by now have a firm grasp on the topics, themes and events you want to cover over the next 12 months. At this point it’s imperative to couple each video idea with a realistic business goal or objective that can be measured. These need to be […]

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The Importance of a Video Content Calendar

The Importance of a Video Content Calendar

A video content calendar is a vital step for adding video content to your marketing and content strategy. We get it, video takes a lot of work and can be a huge headache when you have a hundred other things on your plate. A lot of businesses skip this extraordinary marketing tool just for this reason – […]

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feel more confident on camera pickford media

5 Tips To Feel More Confident On Camera

As someone who used to get my partner to hit record on the camera and leave the room(!) I like to think I have some expertise on how to feel more confident on camera! Here are five small things you can do to get that much more confident on camera. I know it’s really hard and that the […]

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how to use video smarter for engagement

3 Smarter Ways To Measure Video Engagement

This week, Pickford Media founder Zoe Winther talks about smarter ways to measure video engagement, because there is more out there than the same old likes, shares and subscribers! Active engagement is imperative for using video as a strategy in business. As much as we love those huge follower and subscriber numbers, they don’t necessarily mean conversions. And […]

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