Early in our journey of starting Pickford Media, we were so, so lucky to attend and film SoarCon16.

Hosted by award-winning regional businesswomen’s community Soar Collective, this annual conference for action-oriented businesswomen is a practical day of learning and doing, not just another day of success stories.

You can stay up-to-date with all of the Soar Collective’s events on their Facebook page here.

I sincerely hope we captured the spirit of the day in our SoarCon highlights video for Soar Collective.

 

“Because heart share is the new marketing share. I want hearts.

What do you need to do to get noticed? You need to win hearts, too. – Jane Copeland, Coping With Jane

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Underneath it’s impossible, I want you to write the words: I can do it. – Sabina Lawrence

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Be human. Which seems simple, because we are humans, but often gets lost. – Melissa Morris, Thankyou

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“Regardless of which marketing activity you do spend your time on, you must know your people.

Be very clear on who your audience is, where they spend their time and who they spend it with. – Jess Jones

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“If these were any other colour, you wouldn’t notice them, yes?

Stand out. Personality is better than marketing. – Roby Ryan, woman.com.au

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The reason why the brand became a brand is because people … loved and championed what I had to say. – Nahji Chu

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Thanks for watching our Soarcon16 Highlights video for Soar Collective! For more videos about using video in your business, subscribe to the Pickford Media Youtube channel!

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